Effective Human Resourcing - 6 Mobile-Recruitment Strategies to Implement!
4:15 PM
Mobile
recruitment is the latest phenomenon in the hiring process. Today,
many employers and recruiters leverage the mobile
technology to advertise a job ad and attract the potential job
seekers. The budding trend of social media is another aspect that
made mobile strategy a ‘must’ for every recruiter. Today, every
company has set up a career page on their social profile as more
people prefer social media to check their status updates and tweets.
These
revelations are enough to claim that mobile hiring is going to
explode in the years to come. In this competitive job market where
employees have more options in choosing their careers, the use of
mobile recruitment has become a rule and not an exception. No
employer can stay for long in the competition without implementing a
foolproof mobile hiring strategy. So, in case you are looking for
some effective ways to identify and recruit talent heads via mobile
recruitment, you need to take a look at the following strategies:
- Attract Passive Job Seekers
A
mobile recruiting strategy is not meant only for the active job
seekers. In fact, you can attract a lot of passive job seekers, who
have an attractive portfolio. All you need to do is to implement a
strong marketing campaign such as blogging, social media management,
SEO-optimized contents and everything that can pull
in your niche audience to the career resources of your website.
- Facilitate the Job Seekers With Appropriate Information
Make
the whole “searching and researching” affair easier for the job
seeker. Job seekers look for job description and the responsibilities
in a job. Therefore, you must incorporate these essentials in your
website. Today, every organization has a career page which defines
the company’s goals, career choices and company culture. A job
seeker will prefer an organization which offers details pertaining to
its organization and career choices than one with a career page that
has insufficient information.
- Enhance the User Experience
Mobile
users are a different audience altogether. They have a shorter
attention span and therefore get frustrated by long descriptions. For
an effective mobile strategy, you must shoehorn contents in your
career page. Write job descriptions in bullets and use images to
suggest important information. Look into the career pages of your
competitors for a better understanding.
- Keep Tabs on The Site’s Performance
As
mobile users are fast and quick to respond, they will not hesitate to
jump from your career page if it is too slow or if it has constant
issues of downtime. Mobile industry operates throughout the day and a
slight interruption can devoid you of potential candidates.
Therefore, it is important that you employ the best IT personnel who
can supervise traffic flow on your career page and ensure that it
works 24/7. In addition, you should equip your staff with the most
up-to-date gadgets to deal with any issues that interrupt the flow of
traffic to your website.
- Social Hiring And Mobile Devices
No
recruitment policy can function without a strong social media
strategy. As most of the employers spending dollars on aspects of
social media marketing, you cannot afford to stay behind in the
competition and lose the pool of talented people. With a solid social
media strategy, you can capture the maximum potential candidates who
might find interest in career opportunities your organization has to
offer.
- Work Up A Strategy That Goes With Routine Of Your Audience
Users
of social sites use mobile devices to check their status updates and
comments in the timeline. However, there is a time pattern when they
do all these activities like in the morning (06:30am to 09:00am),
noon (12:00pm to 02:30pm) and from evening 05:00 pm till night. So,
unless you are actively interacting with your audience on these
timings, your recruiting strategy will not bring in any meaningful
results.
About
Author:
Florence
Jessica a “shy inside, funny outside” type of girl working as a
consultant for WritersLounge.
She’s has a keen interest in writing blogs and articles on anything
that ticks her mind. In her leisure time, she can be seen playing
around with her pets and watching TV series.
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